Welcome to the Mobile Analytics Blog

As the New Year starts we ring in the changes here at Mobile Analytics with the introduction of our blog on all things Mobile Analytics related. And as always it promises to be an exciting year. So tune in, add us to your RSS reader, and come along for the ride.

The world of mobile continues to expands with Apple and Google leading the way with platforms that support both apps and full support for complex HTML webs sites and web apps within their full featured browser. We’ve come a long way from the world of WAP and XHTML-MP, and the last few years have signalled a step change. Whereas before you might expect your web site or service to target desktop browsers only, now you can expect a large amount of your traffic to come from mobile devices. How much comes from where depends on what services you offer, and your particular type of customer usage patterns, so these days you can’t afford not to have a clear view on what your mobile users are doing.

Whether you offer or build websites that target mobile users, develop iOS or Android apps, or are just interested in mobile statistics, we aim to offer something for you to help your understanding of your mobile users. Welcome aboard, we hope you enjoy the ride.